Tuesday, August 24, 2021

The Great Return?

August 24, 2021. At this point in much of North America, we are seemingly resetting for the umpteenth time as we continue to navigate the ongoing saga and impact of COVID-19. The desire and longing for a return to normalcy - the pre-COVID times - is heavy on all of us. Levels of exhaustion, frustration, anxiety, and anger ebb and flow with the fall and rise again of COVID cases. Businesses in all shapes and sizes and in every sector have been similarly been trying to pivot, reconfigure, respond, and stay afloat through all of this.  

At the beginning of this saga back in early 2020, many of us probably operated under an assumption that we could batten down the hatches, stiff upper lip, and ramp up our reserves for a few days, weeks, and maybe even a month or two. But as each successive wave has come and gone and come again, we are increasingly pushing our personal and organizational resilience beyond all reasonable expectation. And maybe that is the key word after all to explain some of our more challenging behaviors and responses since this all started - expectation.  

Regardless of who we are - pro or anti-vax, pro or anti-mask, pro or anti-lockdown - our expectations of what should or should not happen have continuously been confounded.  

Earlier this summer, as I worked with a number of my clients, there were a variety of plans in place to resume on-site operations, meaning that there were expectations that staff were going to return to their normal places of business, offices, or workstations. Some of this was going to coincide with the start of the school year or the start of the next business quarter, all around or about September 1, 2021. Even before the fourth wave of COVID was starting to ramp up in Alberta and Canada, staff in some businesses were pushing back on coming back to their former work environments. A variety of reasons were offered to justify the hesitancy (or even outright refusal) to return to the office - immuno-compromised, child care issues, fear of public transit and potential to acquire COVID, cramped office space, cramped common areas including elevators, etc. Some client organizations have since allowed for voluntary or graduated returns as of September 1. Others have postponed re-launch to October 1 or even into the new year.  Others have been adamant that the return plans remain on schedule. 

Certainly some of the motivation behind a drive to get back to the "office" comes from a desire to return to normal. For some, there almost seems to be a perspective that we shall just force normal back on COVID; we will compel normalcy through force of will and determined leadership. If we think positive thoughts, positive things will happen. In other circumstances, there is a strong belief that those who work at home are really not working.  

What I believe is missing from these assessments, plans, and actions is a much more thoughtful, purposeful, and considered evaluation of the organization's strategy, goals, and culture. There are too many organizations that seem to have a blind belief that bums in seats = success or productivity. Against what metrics? I will certainly grant that the challenge of maintaining organizational culture and team cohesion are manifold in a virtual, Zoom-based environment. Beyond that, some leaders seem to be operating from a standpoint that if I cannot lay eyes on my people at any point in time, I can't TRUST them to be giving me their all.

I would suggest that, as a leader, if you can't trust your staff in their remote work environments, you probably did not have trust in them when they were around the corner from you in the office. I would suggest that, as a leader, using presence in the office as a proxy for productivity was a failure to measure such adequately (if at all) in the past.

I'm not suggesting that a return of an office or work environment is wrong. Rather, I am suggesting that there should be a much more thoughtful, considered, and intelligent evaluation of that option as it relates to the overall strategy of the organization. What will the presence - or absence - from the workplace gain or lose the business? Do we need all or some staff back? Do we need all of our work space as it was in pre-COVID times? If we don't really understand productivity of staff at this point, how do we get a better handle on it now? If you really want to be so bold, ask these leadership questions of yourself - how important are our staff to the achievement of our goals and what am I doing to support their ability to deliver on those goals?

True leadership is not simply about ensuring control over other people. True leadership, in my estimation, is generating and responding to change (planned and unplanned), understanding all the forces at play, having a big picture view, playing the long game, and supporting/influencing others to contribute their best efforts to understandable and shared goals.  

Physical presence in an office cannot and should not be confused with commitment and productivity on the part of your people. I have worked with far too many people who simply put in time at the office while dutifully maintaining a 9-to-5 schedule. In too many other ways they had already retired on the job.  

My recommendation for this present time and moving forward through the continued challenge of COVID is to then get well-grounded in your organizational strategy and objectives, truly understand what it is going to take to succeed despite COVID, and perhaps engage your valued staff as allies in getting there - regardless of or despite where they work.  

A productive return to work is not going to come from simply calling out the troops (or prisoners?) on to the parade ground on September 1. A productive return to work - COVID or no COVID - is going to come from understanding your strategy, understanding productivity and effectiveness, and creating an organizational environment that supports your valued staff committing their time and energy to the cause. 

It's not simply about eyeballing your staff across the hall.  It's About Leadership!

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Greg Hadubiak, MHSA, FACHE, CEC, PCC
President & Founder - BreakPoint Solutions
gregh@breakpoint.solutions 
www.breakpoint.solutions 
780-250-2543

Helping leaders realize their strengths and enabling organizations to achieve their potential through the application of my leadership experience and coaching skills. I act as a point of leverage for my clients. I AM their Force Multiplier.