What is Culture...and Why Does it Matter?

The subject of culture continues to be one that I grapple with and encounter on a regular basis in my coaching and consulting practice. The reality and challenge of culture comes forward from a number of different angles - leaders not appreciating how their actions or inaction foster a dysfunctional or low-performing culture; lack of consensus throughout an organization on what the culture is or should be resulting in a whole series of competing subcultures; a need for an organization's culture to adapt to changing external realities; a lack of appreciation for how legacy systems confound an imperative for change that is being communicated by a leader. The examples are myriad of how culture needs to change, but how unprepared or unaware we might be about what culture is and how we impact effective shifts in culture to support goal achievement. 

                                     

In my career as a leader, learner, executive coach, and consultant, I've gathered a few gems of knowledge (if not wisdom) along the way related to culture change. Included among those insights or lessons are included a need to persevere through adversity with optimism and energy, a commitment to celebrate milestones and achievements even in tough times, a need to continuously develop one's own leadership and the leadership skills of your team, and the necessity to balance work with one's whole life.

So much food for thought, but for this blog, I choose to focus on one key question: Is there really a recipe for culture change, particularly at an organizational level? So being either bold or foolish I'll take a crack at the question.

First, I believe there is some value in defining what we might mean by the term culture. Being a creature of our time, I googled the term and came up with the following (amongst a variety of definitions): "...the total of the inherited ideas, beliefs, values and knowledge which constitute the shared bases of...action..." and "...the total range of activities and ideas of a group of people with shared traditions, which are transmitted and reinforced by members of the group."  I've highlighted what I think are some key elements of the definition and upon which I will touch in this blog. 

The phrase Culture Eats Strategy for Breakfast is probably familiar to most of us and reflects the very real challenge in moving an organization forward or changing its direction. As many an executive will attest to, you can have spent countless hours and money on developing a world class strategy, putting together and delivering a slick internal marketing campaign, and engaging all manner of expertise and external resources, and yet find that after a year (or less), you have made no progress on your lofty goals - and may actually have taken your organization a step or two backward. The culture of the organization - its inherited ideas, beliefs, values and knowledge - can be a very effective barrier or block to your plans. 

So instead of developing the glitzy strategy, or restructuring the organization, or implementing new processes or systems, why don't executives focus on organizational culture? My perspective is it often appears easier to tackle structure and process than culture. One can implement structural and process changes in a far shorter timeframe. Quick or easy, however, doesn't equate to effective. Such initiatives can certainly disrupt the organization and give the appearance of action, especially to those looking at the organization from an external perspective (e.g., shareholders, community leaders). Cultural changes take a much longer period of time to realize a more intense and sustained effort. Unfortunately, too many leaders (and too often a variety of stakeholders) don't have the patience for these types of efforts. We want instant solutions and instant results.

The term inherited also implies something that is built or created over a long period of time. And it will take just as long to mold, alter, or modify this reality, as it took to create. Moreover, it's critical to understand that, for the most part, this set of shared ideas, beliefs, and values have worked for the organization or key stakeholder segments. It doesn't mean life has been easy or great. But the organization has survived, it has accomplished something, some element of progress has been experienced, and the organization's staff believe it works and/or is good enough. If it ain't broke don't fix it. If it ain't broke why change it?  So suggesting there is need for change or trying to initiate big cultural change will not come easily or without effort. 

One of the first key steps in changing culture is to define the characteristics of the new culture and why it is important to shift to this new set of beliefs, behaviours, and practices. This is the leader's role. The leader has to achieve clarity for self as to the where, what, and why of culture change. If the leader doesn't have a clear idea about this preferred future and the necessity of this new path, a change in culture will be a non-starter. Clarity of vision is critical to to overcome resistance and inertia. 

Just as important as defining the new desired culture will be the concrete actions that a leader and the organization as a whole must take to reinforce and support the shift. This includes steps such as recruiting, hiring, retaining, rewarding, and promoting individuals who will, by their behaviours and actions, develop and reinforce the tenets of the new culture. People build culture. Focus on cultivating the right people.  Make a long-term commitment to them. They become the proverbial stones thrown into the water, with ripples emanating out from them and influencing the behaviour of others.

Communicate, communicate, communicate. Along with that comes the importance of leadership visibility and reinforcement - by word AND action - of key organizational values and expectations. As a leader you are being watched all the time and people will rapidly determine whether you hold the values of the new culture sincerely or merely as another fad of the moment. Your energy, your perseverance, and your consistency is going to be critical to success.

Make sure all processes and systems of the organization are aligned and supportive of the culture you are trying to create. If you are marketing the organization as one that prides itself on innovation but have an incentive system that rewards everyone at the same level regardless of performance, then creativity is not likely to be sustained. If you are asking for daring and bold initiatives but your performance management systems actually reward a risk management mentality, you may make stuttering steps forward. If you are touting yourself as an organization that fosters empowerment and employee participation but have a human resource system that tolerates old-style management practices, you will quickly short-circuit your efforts.

As leaders you also have to ensure your own personal words and actions are aligned with the corporate culture you say you are trying to build. If you set yourself apart from what you are expecting of your staff - do as I say, not as I do - you will have compromised your leadership credibility. You won't be able to retain your best leaders or get the kind of change you were expecting or hoping for. In addition, you have to have patience for this effort; you have to be in it for the long haul. Culture happens through long-term, consistent behaviour and effort. The best and most successful organizations build from within and stay true to their core for years.

Rome wasn't built in a day. Neither is the culture of your organization created or changed in a fiscal year.  And building a new temple to the gods won't keep the barbarians away from the front gates. Only strong and vibrant citizens/staff working from the same page will ensure long-term success.

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Greg Hadubiak, MHSA, FACHE, CEC, PCC

President & Founder - BreakPoint Solutions

gregh@breakpoint.solutions 

www.breakpoint.solutions 

780-250-2543

Helping leaders realize their strengths and enabling organizations to achieve their potential through the application of my leadership experience and coaching skills. I act as a point of leverage for my clients. I AM their Force Multiplier.